Hi.
I have no idea how the bigger rental chains do but I ran a store for awhile
and have a couple friends who have video stores.
Horror and action always seemed to be the top renters where i worked. I
would go out of my way to bring in stuff that was different. (note: I worked
in the store back in the early 90's) Off beat horror always got a lot of
rental, and the older stuff...Zoltan hound of hell, Ghost House, Intruder,
and the like seemed to always be out.
My friends that own video stores told me that to this day the Full Moon line
Subspecies, Trancers, Puppet Master series' are constantly out and always in
demand.
Even long after there is no longer a Full Moon they are still constantly
getting asked about them.
As for Horror in general, it does very well, though you'd be surprised at
the type that goes out a lot. Leatherface is a constant renter, as was Blood
Feast, of course someone seems to be always having a Friday or Halloween
marathon at there house.
Myself I like to rent the more edgy and risky independent horror. Whenever
my video stores don't carry it I buy it on DVD.
Hope that helps a little. I would also like to know some numbers on thsi.
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